Campaign direction
Goal, audience and limitations.
07 / Facebook and Instagram advertisingAttention with direction.
Campaigns with an idea.
Facebook and Instagram advertising with clear messages, suitable creative materials and measurement around the actual goal.
Discuss your project
What we say. To whom. What we test.
Message
One clear idea and claims the business can substantiate.
Audience
Context determines the content and an appropriate action.
Test
Compare a specific change against a clear hypothesis, without inventing results.
When it makes sense
- Brands with a clear offer and visual materials.
- Stores building product demand.
- Businesses testing new advertising messages.
Creative idea / Format / Test
One product.
More than one message.
The visual idea is adapted for Feed, Stories and Reels around actual materials. We test different messages with a clear hypothesis instead of changing everything at once.
Facebook and Instagram advertising leads to a specific page. Content, mobile action and measurement are planned together; organic posts are a separate service.
Creative production and management.
The precise scope is defined in your project proposal.
Creative concepts
Agreed formats and messages.
Account preparation
Access, events and necessary settings.
Launch preparation
Campaigns within an agreed budget and scope.
Testing and management
Comparing actual variants and making adjustments.
Analysis
Data, findings and next actions.
Your accounts. Clear rights.
The business retains control of advertising accounts. Rights to photography, video, music and new assets are agreed before use. Organic publishing is a separate scope.
Scope determines investment.
A specific proposal follows an agreed task. Where uncertainty is substantial, we begin with a separate discovery phase.
- Number of campaigns and markets
- Volume of creative materials
- Measurement preparation
Optional additions
- Photo and video production
- Additional formats
- Catalogue
- Landing pages
What is agreed separately
- Advertising budget
- Unlimited creative materials
- Organic profile management unless agreed
Your responsibilities
- Access to business-owned accounts
- Rights to materials
- Approved offers and advertising claims
Before we talk.
Do you manage organic posts too?
That is a separate scope. The main service here is paid advertising.
Who owns the advertising account?
The business retains ownership and provides the access needed for the work.
Where are you based, and do you work with clients outside Plovdiv?
We are based in Plovdiv, at 69 V Maria Luiza St. We work with businesses from Plovdiv and all over Bulgaria, as well as from Europe, in Bulgarian and English.
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