Goal and measurement
Conversions, data and measurement limitations.
06 / Google Ads management
The right search.
A clear message.
Google Ads campaigns connecting search, advertisement and the right page to a specific business goal.
- A clear goal
- Considered spend
- Useful measurement
A CONNECTED EXPERIENCE
From the search
to the next step.
A campaign works as a whole. The search, the ad and the landing page need to point in the same direction.
- 01
The search
What people search for, and how your offer answers an actual need.
- 02
The message
Clear advertising copy, relevant groups and a specific reason to take the next step.
- 03
The action
A page that continues the promise of the ad, with a straightforward next step on phones too.
WHAT’S INCLUDED
Clear foundations.
Care in the details.
The precise scope is defined in the proposal. These are the foundations we agree on for your campaign.
Campaign structure
Grouping around offers and searches.
Messages
Advertising copy aligned with landing pages.
Setup
Agreed campaign types and access.
Management
Regular changes based on available data.
Reporting
Results, limitations and next decisions.
HOW WE WORK
Work with direction.
Decisions informed by data.
From the first conversation to the next change, with agreed responsibilities and reporting you can understand.
- 01
Agree on the goal
Offer, markets, audience, budget and meaningful actions. First, understand the task.
- 02
Prepare the foundations
Review the account, landing pages and measurement. Agree on access and any preparation needed.
- 03
Launch and check
Set up the agreed campaigns and check ads, pages and meaningful events.
- 04
Review and improve
Review available data, limitations and the next changes. Reporting leads to a decision.
BUDGET & SCOPE
Two distinct parts.
One clear agreement.
Advertising spend and campaign work are agreed separately. There are no hidden promises of guaranteed sales.
PAID TO THE PLATFORM
Advertising spend
The funds used to deliver ads through Google. Spend is agreed around the goal, the market and the business’s resources.
FOR THE AGREED WORK
Campaign management
Preparation, setup, changes and analysis. Campaign types, markets and measurement determine the specific scope.
A useful starting point
- Businesses with a clear offer and demand.
- Teams evaluating existing campaigns.
- Stores with a prepared catalogue and measurable actions.
The proposal considers: Campaign types and number · Markets and product complexity · Required measurement preparation.
Optional additions
- Audit
- Landing pages
- Shopping campaigns
- Measurement preparation
What is agreed separately
- Advertising budget
- Guaranteed enquiries and ROI
- Unverified advertising promises
Your responsibilities
- Your own advertising account
- A prepared offer and pages
- Budget and permitted claims
BEFORE THE CAMPAIGN
A few important
details.
Is advertising spend included in the fee?
Advertising spend and management are separate. Both are clearly agreed.
Can you guarantee results?
Results depend on demand, competition, the offer and the website. We do not guarantee a specific number of sales.
Where are you based, and do you work with clients outside Plovdiv?
We are based in Plovdiv, at 69 V Maria Luiza St. We work with businesses from Plovdiv and all over Bulgaria, as well as from Europe, in Bulgarian and English.
Does Google Ads replace SEO?
They serve different roles. Paid advertising does not buy organic rankings; a useful landing page supports both.
THE NEXT STEP
Let’s start
with your goal.
A new campaign or a review of an existing one: tell us about your offer and your market.